There are easier ways to judge a company than asking what it will leave behind. Revenue, distribution and repeat orders can all be counted. The effect a brand has on the people around it takes more attention.
We want Zombie Spice Rub to be remembered for making cooking feel approachable and worth the effort. If one of our blends helps somebody prepare a meal they are proud to share, that is part of the story. If a retail partner finds us dependable, that matters too.
What stays with us
We also want the business to create room for useful partnerships, thoughtful giving and the kind of standards that make growth sustainable. Those goals do not replace financial discipline. They help explain why we want to grow in the first place.
The jar is a tool, not the whole legacy. What happens around the table and through the relationships we build is the larger thing we are working toward.