A small business may not have a corporate foundation or a large philanthropy team. It still makes choices about where to invest time, expertise and money. Those decisions communicate what the people building the company care about.
At Zombie Spice Rub, we have chosen to connect part of our work with supporting Parkinson's research through the Michael J. Fox Foundation. That commitment sits alongside the everyday demands of manufacturing, selling and serving customers.
The part that matters
The useful lesson is not that every company should copy our choices. It is that giving can be designed at a scale appropriate to the business. Clear commitments are easier to maintain than grand promises made for a campaign.
We hope to grow both the business and the good we can contribute. The responsible starting point is to make an honest commitment and keep doing the work.