If you have followed ZSR for a while, you know the zombies have never been content to sit still.
Our visual identity has evolved across bottles, labels and branded artwork as Zombie Spice Rub Company has grown. Surviving files from 2018 through 2025 trace changes to the familiar badge, packaging details and the way the brand presents itself on a shelf.
Every design decision has a job. The badge should be recognizable at a glance. The labels need to handle a real kitchen. And the packaging has to carry a little of the irreverent personality that makes ZSR different without getting in the way of practical product information.
The changes did not arrive as one grand unveiling. They came through rounds of testing, designing and learning what works in a customer’s hands. That is what a living brand looks like.
See the current ZSR lineup and the latest version of our packaging.
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