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Retail Readiness: ZSR Secures a GS1 Company Prefix

Getting a seasoning into more kitchens requires some decidedly unglamorous work behind the scenes. Product identification is one of those steps.

Zombie Spice Rub Company licensed its GS1 company prefix on January 22, 2025, establishing a foundation for standardized product identifiers across its commercial assortment.

A barcode will never be the reason someone falls in love with a spice blend. But for retailers and distributors, dependable identification helps products move through purchasing, inventory and checkout systems. It is part of making a small brand easier to work with.

The milestone reflects the same approach ZSR brings to packaging and production: invest in the groundwork that helps the company grow without asking partners to work around avoidable friction.

Keep up with ZSR as we grow and glow. Sign up for our newsletter below for occasional company updates, fresh recipes and help answering the all-important question: what’s for dinner tonight?

Hungry for more? Find your next dinner idea or explore the ZSR shop.

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