There is no hiding behind a clever product name when someone at a market table asks what a seasoning is actually good on.
For ZSR, those conversations are useful. A shopper might begin by thinking about ribs and leave talking about roasted potatoes. Another is looking for weeknight vegetable ideas. Someone else wants to know the heat level or whether a product contains an allergen.
Inside the story
Those questions tell us whether our language is working. An all-purpose seasoning only feels all-purpose when people can imagine using it. We have to make the applications concrete rather than assume the label will explain everything.
Colorado markets also create opportunities to meet other makers, growers and retailers. We get to hear how people source ingredients, what foods they're excited about and where they're finding challenges in their own businesses.
The most valuable moments are not always sales. Sometimes a question reveals a better recipe idea or a gap in the product explanation. Showing up is how a small brand keeps learning from the people it hopes to serve.