Bone Cruncher was developed to give cooks a distinct savory direction, drawing on toasted sesame, citrus and a layered mix of spices.
The toasted sesame contributes nutty character, while other ingredients add aromatic depth. That combination makes Bone Cruncher an interesting option for roasted vegetables, bowls and a range of proteins. It's one of the ways ZSR encourages cooks to see dry seasoning beyond a single barbecue application.
Inside the story
Sesame is also a major food allergen. Bone Cruncher contains sesame, and that needs to be clear to customers and to anyone preparing food for others. Allergen information is part of the product story, not fine print we would rather overlook.
Our manufacturing documentation includes ingredient and lot records alongside allergen-handling procedures. These practices support the responsible work of turning a distinctive flavor concept into a packaged food product.
We want shoppers to feel excited about the flavor and confident about reading the information they need. Both belong in a good product experience.