The best part of making seasonings is hearing that somebody actually put them to work in the kitchen.
Today, a Google Business Profile notice documented a five-star customer review for Zombie Spice Rub Company. It is a small moment with a big meaning for an independent brand: a real person took the time to share a positive experience.
Product awards and new retail placements have their place. But a customer who enjoys the flavors enough to say so is the kind of encouragement that stays with a founder long after the workday ends.
We are grateful for every cook who takes a chance on a bottle, experiments with dinner and comes back to tell us what happened.
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