A great specialty retailer helps shoppers discover products they might never encounter in their neighborhood grocery aisle.
Zombie Spice Rub's presence on BBQRubs.com brings our lineup into an environment where shoppers already care about seasoning, grilling and exploring new flavor profiles. It's an opportunity to introduce ZSR's South Asian and Southwest influences to people who enjoy trying something new.
Inside the story
Our approach is deliberately broader than barbecue. Zombie Powder offers a sweet-to-heat direction, Zombie Breath leans into garlic and onion, Bone Cruncher brings toasted sesame and citrus notes and Wake the Dead explores espresso and chile. Bone Cruncher contains sesame, an important allergen detail for shoppers.
An online listing is a beginning. For a first-time buyer, product education matters: what does a blend taste like, how hot is it and what else can it season? We want every discovery to lead toward a useful kitchen habit rather than a one-time curiosity purchase.
We appreciate specialty retail partners that make room for distinctive independent food brands. The next step is helping the person who opens the package decide what to cook tonight.